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With 15+ years of hands-on experience untangling websites of every size, I know that technical SEO is usually where the biggest wins are hiding.
My technical SEO services find what's silently costing you rankings - and get it fixed.
Technical SEO Consultant
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You can have the best content in your industry, but if Google can't crawl it, render it or decide it deserves a place in the index, it simply won't rank. Technical SEO is the foundation underneath everything else you do - it's the first of the three pillars I look at on any website, and on most sites I audit there's something technical quietly holding rankings back.
My technical SEO services are about finding those issues, prioritising them by impact, and getting them fixed. That might be JavaScript that hides your content from crawlers, thousands of near-duplicate URLs wasting your crawl budget, internal linking that buries your most important pages, or Core Web Vitals holding back the whole domain.
I've worked on technical SEO for businesses ranging from startups to £1B+ enterprises, across WordPress, Shopify, Wix, Webflow, headless setups and custom builds. Whatever your stack, I'll tell you exactly what's wrong and exactly how to fix it.
“Itamar's SEO expertise has been an invaluable part of our continuing process to bring new optimization functionality to the Wix platform. His clear understanding of how 'Search' works along with a crisp conception of what is vital in creating a well-performing site is evident in everything Itamar does.”
After hundreds of audits, the same technical culprits come up time and time again. Here are the ones most likely to be affecting your site right now.
Faceted navigation, parameter URLs, tag pages and infinite archives can generate thousands of low-value URLs. Google spends its time crawling those instead of the pages that make you money - and your important updates take longer to be noticed.
Modern frameworks like React and Vue are brilliant for users but risky for SEO. If key content or links only exist after JavaScript runs, Google may see a fraction of what your visitors see - and rank you accordingly.
Slow LCP, poor INP and layout shift don't just annoy users - they feed directly into how Google evaluates your site. Real-user performance data often tells a very different story from your lab tests.
What do my technical SEO services involve?
Making sure Google can find, crawl and index every page that matters - and none of the ones that don't.
Improving LCP, INP and CLS with real-user data, helping both rankings and conversion at the same time.
Rendering diagnostics for React, Vue, Angular and other frameworks, so search engines see everything your users do.
Site structures and internal links that concentrate authority on the pages that drive your revenue.
Schema markup that earns rich results and helps both Google and LLMs understand exactly what your pages are about.
Re-platforms, redesigns and domain moves planned properly, so you keep the rankings you've spent years building.
There are plenty of people who will run your website through a crawler and hand you a 400-row spreadsheet of “issues”. I don't work like that. A list of everything that's technically imperfect is not a strategy - it's a to-do list nobody will ever finish.
When you work with me, every recommendation is prioritised by its actual impact on rankings and the effort it takes to implement. I write tickets your developers can pick up without needing a translator, I'll join the calls with your engineering team when it helps, and I validate every fix after it ships. The goal is changes implemented, not documents delivered.
Most technical SEO engagements start with an audit: a deep crawl and manual review of your site's crawling, rendering, indexing, speed and architecture, prioritised into a roadmap you can act on immediately.
You can read more about my approach on the bespoke SEO audit page - or if you want to check one of the most common technical culprits right now, try my free robots.txt tester.
Technical SEO is the work that makes your website easy for search engines to crawl, render, index and rank. It covers site speed, architecture, structured data, JavaScript rendering, canonicalisation and more - the foundation that determines how far your content can go.
An SEO audit is the diagnosis; technical SEO services include the treatment. My bespoke audits cover content and authority as well as technical factors, while ongoing technical SEO work is about implementing the fixes and validating that they worked.
Both, depending on your setup. I write developer-ready tickets, work directly with your engineers, and validate every change after deployment. On some platforms I can implement the changes myself.
A thorough audit annually or after any major site change, with monitoring in between. Migrations, redesigns and re-platforms should always involve technical SEO before launch - it's far cheaper than recovering lost traffic afterwards.
Google Search Console first and foremost - it's the most basic tool you should be using to understand how Google actually sees your site. Beyond that, enterprise crawlers, log file analysis and real-user performance data, plus a healthy amount of manual investigation, because tools only surface symptoms. I've also built free tools you can use yourself, including a robots.txt tester and an hreflang generator.
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