Free UULE Generator
Generate Google search URLs with a location-based UULE parameter to check localised SERP positions.
Generated Google Search URL
What is UULE?
UULE is a Google parameter that simulates search location.
It tells Google to return results as if the search happened in a specific place, even if you're somewhere else.
In simple terms, UULE lets you control location without physically being there.
That matters because Google doesn't show the same results everywhere. Rankings, local packs, and even featured elements change depending on where the search originates.
Without UULE, you're limited to your own location. But with UULE, you can test searches across cities, regions, and countries — reliably and repeatedly.
Local Ranking SERP Tool
See the real search results for any location.
Local SEO often breaks down at the same point: you think you know what ranks, but you're not seeing what users actually see.
Google changes results based on location. Even moving a few miles can shift rankings, map packs, and featured results.
This tool lets you generate location-specific Google search URLs using UULE codes, so you can open a SERP that behaves as if you were searching from a chosen city or town.
No proxies. No VPNs. No unreliable previews.
Just enter a keyword and location, generate the URL, and inspect the SERP exactly as it appears locally.
This is especially useful when you're:
- Debugging ranking differences between locations
- Validating what clients or stakeholders are seeing
- Reviewing local SERP layouts and competition
- Investigating why performance varies across regions
Local Keyword Ranking Tool
I built this local keyword ranking tool to help marketers that want to do geo-located testing on the SERPs.
From assessing SERP volatility across regions to performing simple hygiene checks, this tool will help make these workflows easier – and cheaper!
If you come across bugs or have feature requests, please get in touch using the form below 🙂