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As an international SEO consultant who has worked with brands across 12+ countries and spoken about SEO on 3 continents, I've seen exactly where global SEO goes right - and wrong.
I help businesses expand into new markets without cannibalising what already ranks.
International SEO Consultant
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Driving Global Visibility 📈
Expanding into new markets multiplies your addressable audience - and, if you're not careful, your SEO problems. I've audited enough international websites over the years to know the same expensive mistakes come up again and again: duplicate content across regions, hreflang pointing at pages that don't exist, and keyword lists that were translated rather than researched.
My international SEO services cover the decisions that actually determine whether global expansion works. Which markets to prioritise, based on real search demand rather than assumption. Whether to build on ccTLDs, subfolders or subdomains. How to implement hreflang correctly so regions stop competing against each other. And how to localise content properly, because what ranks in London won't automatically rank in Berlin, Dubai or New York.
I'm based in London and work with brands targeting Europe, North America, the Middle East and beyond - the same markets I've travelled to and spoken in throughout my career.
“Itamar has been key in making site suggestions... a pleasure to work with; pro-active, responsive and very knowledgeable. Highly recommended!”
Most international SEO problems come down to a handful of recurring issues. If your regional sites are underperforming, it's very likely one of these.
Without correct hreflang and geo-targeting, Google often shows your US page to UK users, your UK page to Australian users, and so on. The result is worse rankings everywhere, plus a poor experience for the people who do click through.
Machine-translating your best pages feels efficient, but people in different markets search differently. Without native-language keyword research, you end up targeting phrases nobody types - and competing against local sites that speak the market's actual language.
Hreflang is one of the most commonly botched elements in SEO. Missing return tags, wrong language-region codes and conflicts with canonicals mean Google simply ignores your annotations - and you'd never know without an audit.
What do my international SEO services involve?
Native-language keyword research for every market you target, validated by native speakers rather than translation tools.
Correct hreflang implementation and validation - I even built a free hreflang generator you can use yourself.
The ccTLD, subfolder or subdomain decision made with data, plus URL structures that scale across markets.
Content adapted to how each market actually searches, shops and compares - not just translated.
Crawling, rendering and performance across every regional version of your site.
Consolidating or re-platforming regional sites without losing the rankings you've built.
Search behaviour doesn't translate one-to-one. The keyword driving your UK revenue may have different phrasing, a different SERP layout and a completely different set of competitors in Germany or Japan. Even English-speaking markets differ more than most businesses expect.
That's why every engagement starts with per-market research: real local search demand, real local SERPs, and a priority order based on opportunity rather than gut feel. From there I'll build the roadmap - architecture, hreflang, localisation and links - and work alongside your team or agency to get it implemented properly.
If you've been searching for an international SEO agency in London, consider this the senior alternative: one consultant, directly accountable, who has actually done international SEO on the ground.
Already running international versions of your site? An international SEO audit will show you exactly what's holding them back - hreflang errors, geo-targeting conflicts, duplicate content between regions, and market versions that Google quietly refuses to index.
It follows the same approach as my bespoke SEO audits, extended across every locale you operate in, and it's usually the fastest way to find out why your international traffic doesn't match your international ambitions.
If you serve the same language to multiple regions, or multiple languages anywhere, then yes. Hreflang tells Google which version of a page to show each user, and without it your regions end up competing against each other. My free hreflang generator can help you build the tags correctly.
It depends on your resources, your markets and the authority your existing domain has. Subfolders inherit your domain's strength and are usually the pragmatic choice, while ccTLDs send the strongest local signal but split your authority across multiple domains. I'll recommend what fits your situation rather than applying a blanket rule.
With native-language search data and native speakers for validation. The analysis and strategy are mine; the linguistic judgement comes from people who genuinely know the market. What I never do is machine-translate an English keyword list and call it research - that's how international SEO budgets get wasted.
Yes, and it's one of the most common ways engagements start. Most international sites have hreflang or duplication issues their teams simply don't know about, and an audit surfaces them along with a prioritised plan to fix them.
Yes, frequently. I often act as the senior international SEO specialist guiding an in-house team or a generalist agency through a market expansion - they keep executing, and I make sure the strategy and technical details are right.
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