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On-Page SEO Services
Pages that are technically fine can still sit on page three - because the on-page layer was never done properly. My on-page SEO services fix that, page by page: titles, headings, internal links, search intent and schema, all optimised against what actually ranks in your SERPs. No templates and no tool exports - every recommendation is specific to a URL.
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On-Page SEO Expert
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The Layer of SEO That Google Reads First
On-page SEO (you’ll also see it called onsite SEO or on-site SEO) is everything on the page itself that tells Google what you should rank for: your titles, headings, copy, internal links and markup. It’s the highest-leverage work in search, because you control every part of it - no waiting on links, no third parties.
It’s also where I see the most waste. Most sites I audit have pages competing with each other, titles that were never written for the SERP, and heading structures that bury the answer. Fixing that is precise, unglamorous work - and it’s regularly worth more than months of new content.
On-page optimisation is part of my wider SEO services, but plenty of clients bring me in for this layer alone.
“Itamar's SEO expertise has been an invaluable part of our continuing process to bring new optimization functionality to the Wix platform. His clear understanding of how 'Search' works along with a crisp conception of what is vital in creating a well-performing site is evident in everything Itamar does.”
What On-Page SEO Actually Covers
Title Tags, Meta Descriptions & SERP Click-Through
Titles written for the query and the click, not stuffed with keywords. I check pixel widths, whether Google is rewriting yours, and what the competing snippets say before writing a single one.
Heading Structure & Content Hierarchy
One H1, a logical H2/H3 outline that mirrors how people search, and the answer near the top. This is one of the most common on-page SEO factors done badly.
Internal Linking & Anchor Text
Pointing authority at the pages that earn money, with anchors that describe the target. I map which pages link where, and fix anchors that tell Google the wrong story.
Keyword Targeting & Search Intent
One primary keyword per page, matched to the intent the SERP is actually rewarding - and no two pages fighting for the same term (keyword cannibalisation quietly caps rankings on most sites I see).
Entity & Schema Markup
Structured data that matches what’s on the page, plus the entity signals - author, organisation, expertise - that feed E-E-A-T and AI search visibility.
Image Optimisation & Media
Descriptive file names, alt text that earns image traffic, modern formats and lazy loading. I’ve written a full image SEO guide on exactly this.
On-Page SEO vs Technical SEO vs Off-Page SEO
The three get mixed up constantly, so here’s the honest split. On-page SEO is the content layer: what your pages say and how they say it. Technical SEO is whether search engines can crawl, render and index those pages at all. Off-page SEO is what the rest of the web says about you - mostly links and mentions.
They work in that order. Technical problems stop on-page work from being seen, and links amplify pages that are already well optimised. If you’re not sure which layer is holding you back, that’s exactly what an audit is for.
My On-Page SEO Process
1. Audit & Baseline
A full Screaming Frog crawl plus Search Console data, benchmarked so the impact is provable. Every issue logged against its current position and click-through rate.
2. Keyword & Intent Mapping
One primary keyword and a defined intent per URL. Overlaps get consolidated so your pages stop competing with each other.
3. SERP & Competitor Review
What is Google actually rewarding for each target query - and what are the winning pages doing that yours aren't? Recommendations come from evidence, not templates.
4. Prioritised Recommendations
Not a 200-row dump. Every fix is scored by expected impact against effort to ship, so page one of the spreadsheet is genuinely where you start.
5. Implementation or Hand-Off
I can make changes directly in most CMSs, write the copy via my SEO content writing service, or hand your developers tickets specific enough to ship without a meeting.
6. Measurement & Iteration
Positions, clicks and CTR per optimised page, compared against the step-one baseline. What worked gets rolled out wider; what didn't gets rethought.
What You Get
Deliverables you can count, not “actionable insights”:
- A URL-by-URL spreadsheet: primary keyword, intent, current position and the exact changes to make
- Rewritten title tags and meta descriptions for every targeted page
- An internal linking map showing which pages should link where, with anchor text
- Paste-ready schema markup for your key templates
- A before/after benchmark so the impact is measurable, not anecdotal
On-Page SEO for Your Platform
Every CMS has its own quirks - where it duplicates titles, what it lets you control, and where it fights you. I work across all the major platforms and have dedicated pages for Shopify, WordPress, Webflow, Wix and Magento. The on-page principles are the same everywhere; the implementation details are not.
On-Page SEO Pricing
Most competing pages refuse to talk about money. I’d rather you know before you enquire.
Most on-page SEO projects land between £1,500 and £5,000, depending on how many templates and pages need work - a 20-page brochure site and a 5,000-SKU store are different jobs. Ongoing optimisation is available as part of a monthly retainer, and my day rate sits in the standard UK consultant range I’ve published openly in my breakdown of how much SEO costs. If you want to sanity-check the maths on your side first, my free SEO ROI calculator does exactly that.
Why Work With a Consultant Rather Than an Agency
If you’ve been searching for an on-page SEO agency or an on-page SEO company, here’s the honest alternative: with me, the person who audits your pages is the person who writes the recommendations and answers your emails. No account manager relaying notes, no juniors learning on your site, no minimum-term contract padding.
Agencies make sense when you need volume across many channels. For on-page work - which is precise, judgement-heavy and senior by nature - a consultant is usually the better-value option.
About Itamar
I’m a London-based SEO consultant with 15+ years in search. I wrote the book Keywords for SEO, presented a Whiteboard Friday on Moz, and have spoken at conferences across Europe and the Middle East - including SMX Munich and brightonSEO. More on the work and the brands behind the numbers is on my about page.
On-Page SEO FAQ
What is on page SEO?
On-page SEO is the practice of optimising everything on the page itself - titles, headings, content, internal links, images and markup - so search engines understand what the page is about and rank it for the right queries. It’s the part of SEO you fully control.
What is on page SEO optimization?
Same discipline, American spelling. It refers to the process of improving those on-page elements: rewriting titles for the actual SERP, restructuring headings, fixing internal links and aligning each page with one search intent.
What is on page SEO and off page SEO?
On-page SEO is what happens on your website - content, structure and markup. Off-page SEO is what happens elsewhere: backlinks, brand mentions and reviews. You need both, but on-page comes first, because links pointed at a poorly optimised page are wasted.
Why is on page SEO important?
Because it’s how Google decides which of your pages answers which query. Get it wrong and your pages compete with each other, rank for the wrong terms, or don’t rank at all - regardless of how strong your domain is. It’s also the fastest work to see results from, since you’re not waiting on anyone else.
How to check on page SEO?
Start free: Google Search Console shows which queries each page appears for and where it ranks, and a Screaming Frog crawl surfaces duplicate titles, missing headings and thin pages. The judgement layer - whether a page matches its SERP’s intent - is where a professional review earns its fee.
What does on page SEO include?
Title tags, meta descriptions, heading structure, the content itself, keyword targeting, internal links and anchor text, image optimisation, structured data, and URL structure. Some definitions also fold in page experience signals like speed, though I treat those as technical SEO.
What are on page SEO factors?
The main ones: content relevance and quality, title tags, headings, internal linking, keyword usage and intent match, image optimisation, structured data, and demonstrated expertise (E-E-A-T). No single factor wins on its own - it’s the combination, applied consistently across the site.
Get an On-Page SEO Review
Send me your domain and I’ll tell you honestly whether the on-page layer is what’s holding you back - and what I’d fix first. Use the form below or the contact page, and I’ll reply within 24 hours.
Get in touch
Send me a message and I’ll reply within 24 hours