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As a consultant who has earned coverage in publications like Search Engine Land, Moz and Search Engine Journal, I know what editors say yes to - and what gets ignored.
My digital PR services turn your expertise and data into coverage that compounds.
Digital PR Consultant
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Driving Press Coverage 📈
Digital PR sits at the intersection of two things most businesses struggle with: having something genuinely newsworthy to say, and knowing who to say it to. Get both right and you earn coverage, links, brand searches and the kind of third-party validation that Google and LLMs increasingly reward.
My approach starts with what you already have - your data, your expertise, your point of view - and shapes it into stories journalists want to tell. Data studies built from your own numbers. Expert commentary placed where your buyers are reading. Campaigns timed around seasonality, because a chocolate story pitched just before Valentine's Day gets covered and the same story in June doesn't.
And because I come at digital PR from an SEO background, every campaign is designed to do double duty: brand impact you can see, and authority signals that lift your rankings.
“Not only did he manage to dole out golden tips on tailoring HARO outreach and on structuring our workflow, he was also excellent in getting my team revved up about a link building strategy they had felt a bit insecure about.”
Plenty of money gets spent on digital PR that produces nothing. These are the usual culprits.
A product update or a new hire isn't a story outside your building. Blasting releases to a bought media list doesn't earn coverage. Journalists receive a huge volume of pitches every day, so yours has to be short, relevant to what they cover, and clear about how you got your data.
A viral stunt that earns coverage without any links to the pages you monetise might feel good, but it doesn't move your business forward. PR and SEO have to be planned together or the value leaks away.
Most businesses are sitting on genuinely interesting data and opinions that never leave the boardroom. Meanwhile their competitors' founders are being quoted everywhere - and collecting the authority that comes with it.
What do my digital PR services involve?
Finding the newsworthy stories inside your business - the data, opinions and insights editors will actually run.
Original studies and analysis built from your data or public sources, packaged for journalists to cover.
Personal pitches to the journalists and editors who cover your space - no spray-and-pray press release blasts.
Positioning you as the quotable expert for reactive news moments and journalist requests in your industry.
Every campaign planned so the coverage earns links to pages that matter for rankings.
Coverage, links, brand search growth and rankings movement reported together, so you see the full return.
The strongest case for digital PR is what it does to your search performance. Links from real publications remain the hardest authority signal to fake, brand searches tell Google people care who you are, and LLMs cite the sources that news coverage points to.
That's why my digital PR runs hand in hand with link building and the wider SEO strategy - the stories earn coverage, the coverage builds authority, and that authority helps the pages that actually drive your revenue rank better. If you want the version of PR that shows up in your revenue rather than just a coverage report, that's the one I do.
Digital PR is earning coverage, mentions and links from online publications through stories worth telling - data studies, expert commentary and campaigns with a genuine hook. It builds brand visibility and the authority signals that improve your search rankings at the same time.
Link building is the broader discipline of earning authority; digital PR is its strongest weapon. PR campaigns target coverage on real publications where links arrive as a byproduct of a good story, while link building also includes tactics like resource outreach and competitor gap work. I offer both, and they work best planned together.
No - you need a story, not a name. Some of the best-performing campaigns come from small companies with interesting data or a founder willing to say something honest about their industry. Journalists care about the story far more than the size of the business behind it.
Coverage on publications that matter, links earned to pages that matter, brand search growth and rankings movement - reported together. A campaign that earns twenty pieces of coverage but no authority where you need it hasn't done its job, and my reporting won't hide that.
Yes. Story development, data analysis, campaign assets and pitches are all part of the service - built with your input, because the expertise and data are yours. You review everything before a journalist ever sees it.
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