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Who is Itamar Blauer?

Itamar Blauer
SEO since 2008100+ brands helped20+ conference talksPublished author

About Itamar Blauer

Itamar Blauer is a London-based marketing and growth leader, podcast host, author, and international speaker specialising in SEO and digital marketing.

His digital journey started at just nine years old, creating digital assets and getting them to rank before he even knew what SEO was. That early curiosity evolved into a career helping businesses - from ambitious SMEs to billion-dollar global brands - grow their online presence and drive measurable, meaningful results through strategic, user-focused marketing.

With a strong foundation in SEO and content creation since 2008, Itamar combines data-led insights with creative execution to deliver sustainable growth through SEO, content strategy, and digital innovation. Campaigns he has worked on agency-side have won industry awards - including Best Local SEO Campaign at the UK Search Awards 2024 - and he has improved organic visibility and revenue across multiple industries, advising on strategies that accelerate long-term success. His content and insights have reached marketers and businesses in nearly every country worldwide.

Beyond his consulting work, Itamar is an entrepreneur at heart, building and experimenting with affiliate and eCommerce projects that keep him close to emerging trends and platform shifts.

As the host of “SEO Unplugged”, he interviews leading voices in search and digital marketing to share actionable insights with a global audience. He’s also the author of “Keywords for SEO”, has produced hundreds of educational videos and articles, and contributed expert insights to respected industry publications such as Search Engine Journal and Search Engine Land.

As a recognised thought leader in the digital marketing space, Itamar continues to help brands grow smarter in a fast-changing digital world.

Itamar Blauer speaking at SMX Munich 2025

Milestones

A few of the big moments along the way.

  1. 2008

    Where it all started

    I started creating content in 2008, building various YouTube channels and blogs and figuring out how to get them found online.

  2. Keywords for SEO book cover by Itamar Blauer

    2020

    Writing Keywords for SEO

    I packaged everything I'd learned about keyword research into my book, Keywords for SEO.

  3. Itamar Blauer on stage at brightonSEO in September 2021

    2021

    Taking to the stage

    My first brightonSEO talk in 2021 was the start of 20+ talks across 12+ countries and 3 continents. I never give the same talk twice.

  4. SEO Unplugged podcast artwork

    2022

    Launching SEO Unplugged

    I started SEO Unplugged to pick the brains of some of the best people in search, and it's now passed 45 episodes.

  5. 2024

    Winning at the UK Search Awards

    A campaign I worked on agency-side won Best Local SEO Campaign at the UK Search Awards 2024.

  6. Itamar Blauer advising at Semrush Spotlight, October 2025

    2025

    Launching Blauer Digital

    I launched Blauer Digital Ltd to work directly with companies on improving their visibility across search and AI.

What exactly do I do?

In a nutshell, I help businesses reach their target audience effectively through search engine optimisation. Search has changed a lot in the last few years, and with AI answers now showing up before the results, getting found takes more than it used to. My job is to help websites get higher rankings, targeted traffic and more leads.

I’ve been in the SEO industry for over 15 years - working both in-house and at agencies. I know what it takes to learn about a business, identify SEO opportunities and communicate how best to implement them. As Director of Blauer Digital Ltd, I work with companies to improve their visibility across search and AI.

As an SEO consultant, I love helping people improve their websites organically. I’ve spent countless hours creating content that helps people, from blog posts and YouTube videos to my latest SEO book. I also regularly contribute my advice to some of the largest industry publications, and have been featured in the likes of Semrush, Search Engine Land, and Search Engine Journal.

Most of my work falls into a handful of areas. I help brands get recommended in AI answers through AI SEO, carry out SEO audits that show what’s holding a site back, and handle the technical SEO and website migrations where rankings are most often won or lost. I also help businesses grow in new markets with international SEO. I work across platforms like WordPress and Magento, and with sectors that have their own search habits, such as roofing companies, recruitment firms, charities and car dealerships. For in-house teams who want to build these skills themselves, I run SEO training.

My contributions to the SEO industry

Books:

Speaking:

  • As an SEO speaker, I’ve been fortunate enough to have spoken at various conferences across the world, and I take pride in never repeating any talks.

Research:

  • 2022 Web Almanac - SEO Chapter (HTTP Archive)
  • COVID-19 Organic Search Winners (Similarweb)

Webinars:

  • 5 Hours of YouTube SEO and Marketing (Semrush)
  • YouTube SEO (Serpstat)
  • How to Grow Your YouTube Channel in 2021 (SEOTools)

Featured Content:

  • E-E-A-T Quick Wins - Whiteboard Friday (Moz)
  • Evergreen SEO tactics for SMBs: From setup to maintenance (Wix)
  • Weekly Wisdom with Itamar Blauer: YouTube Keyword Research (Semrush)
  • Weekly Wisdom with Itamar Blauer: Video Content Sharing for Maximum Engagement (Semrush)
  • YouTube SEO Ranking Factors: What Exactly Do They Mean? (Serpstat)

Industries I've Worked Across

Over 15+ years and 100+ brands, I've delivered SEO across a wide range of industries. The methodology stays consistent - understand how people search, build the strongest answer on the web, and prove credibility - but every sector has its own competitive landscape, and knowing those landscapes first-hand is what separates strategy from guesswork.

🛍️ Ecommerce & Retail

From household sportswear names to specialist DTC stores, I've grown organic revenue across Shopify, Magento and WooCommerce builds - category architecture, product content and the technical work underneath. See my ecommerce SEO services.

💻 SaaS & Technology

I've worked directly with Wix on the platform's SEO functionality, and with software brands from seed stage upwards on the comparison, integration and content strategies that drive signups. See SaaS SEO.

💳 Fintech & Financial Services

Working with brands from startups to £1B+ enterprises has included financial services - a sector where YMYL standards, compliance and aggregator competition demand a different playbook. See fintech SEO.

✈️ Travel

I've advised established travel businesses including a 4-million-visitor independent travel site, where I presented to travel industry leaders on how AI is changing travel search. See travel SEO.

🎓 Higher Education

My work with Brunel University London and Northumbria University covered international student recruitment, course page visibility and institutional brand authority in one of the most competitive search spaces there is.

⚖️ Legal & Professional Services

Law firms, consultancies and accountancy practices all sell trust, and my professional services work centres on practice-area depth, local visibility and the credentials Google expects. See law firm and accountant SEO.

🩺 Healthcare

Healthcare providers face Google's strictest content standards, and my work in the sector builds the expertise signals, medical review processes and local presence that YMYL rankings demand. See healthcare SEO.

🏢 B2B & Enterprise

Long sales cycles, buying committees and template-level SEO at scale - I've worked inside organisations up to £1B+ and know how to get SEO shipped in big companies. See B2B and enterprise SEO.

Get in touch

Send me a message and I’ll reply within 24 hours