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I've collaborated directly with Wix on developing the platform's SEO functionality - so when it comes to Wix SEO, you're getting knowledge from the source.
I help Wix site owners get everything the platform can give them.
Wix SEO Expert
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Driving Wix Rankings 📈
Wix's SEO reputation is years out of date. The platform now gives you proper control over the things that matter - custom URLs, redirects, structured data, robots meta tags and more - and Wix websites rank on the first page of Google every single day.
The difference between a Wix site that ranks and one that doesn't is rarely the platform. It comes down to whether the person doing the SEO actually understands what Wix can do. Having worked directly with the Wix team on bringing new SEO functionality to the platform - work their Head of SEO Branding has publicly vouched for - I know these capabilities inside out.
Whether you're a local business, an online store or a growing brand on Wix, I'll make sure your website is working as hard as it should be.
“Itamar's SEO expertise has been an invaluable part of our continuing process to bring new optimization functionality to the Wix platform. His clear understanding of how 'Search' works along with a crisp conception of what is vital in creating a well-performing site is evident in everything Itamar does.”
When a Wix site struggles to rank, it's almost never because of Wix itself. These are the issues I find most often.
Wix gives you control over titles, descriptions, URL slugs, canonical tags and structured data - but only if you use it. Most Wix sites launch with defaults everywhere, which means they're describing themselves to Google in the vaguest possible terms.
A collection of nice-looking pages isn't a site structure. Without keyword mapping, logical navigation and internal links between related pages, Google can't work out what you want to rank for - so you don't.
Image-rich Wix templates look fantastic, but uncompressed images and videos everywhere take their toll on loading speed. Wix handles a lot of optimisation automatically, and the rest needs a human who knows where to look.
What do my Wix SEO services involve?
Configuring every native SEO control properly - URL structure, canonical tags, robots meta, redirects and structured data.
Finding the searches your customers actually make and mapping them to the right pages on your site.
Titles, headings, content and internal links optimised page by page, in line with what the SERP rewards.
Crawling, indexing and speed diagnostics tuned to how Wix works under the hood.
Google Business Profile optimisation and localised landing pages for Wix businesses serving a local area.
A publishing plan that builds topical authority in your niche and gives Google more reasons to rank you.
Yes - and I say that as someone who has seen the platform from the inside. Wix handles the technical fundamentals well: sitemaps, mobile rendering, SSL and structured data are all built in, and the SEO settings panel gives you control over everything else that matters.
What Wix can't do is your strategy. Keyword research, content quality, internal linking and building authority still decide who ranks - on Wix exactly as on any other platform. That's precisely where I come in, and it's why Wix sites I've worked on have been able to compete with (and beat) websites on supposedly “better” platforms.
Yes. Modern Wix handles the technical fundamentals well and gives you control over URLs, redirects, canonical tags and structured data. Rankings are decided by strategy, content and authority - and that's true on every platform, not just Wix.
Absolutely. Wix sites rank on page one across all kinds of competitive niches. Google ranks pages, not platforms - what matters is whether your page is the most relevant, useful and authoritative result for the search.
I've worked directly with Wix on developing the platform's SEO functionality, and their Head of SEO Branding has publicly vouched for that work. Very few SEO consultants know the platform's capabilities at that level - most are guessing at what Wix can and can't do.
For most small and medium businesses, the difference is far smaller than the internet would have you believe. Wix trades some flexibility for simplicity and built-in maintenance; WordPress offers more control but needs more upkeep. I provide WordPress SEO services too, so my recommendation is based on your situation rather than platform loyalty.
Yes. Some clients need a one-time setup and audit with a clear roadmap they can follow themselves; others want ongoing optimisation month to month. Both are available, and I'll recommend whichever your situation genuinely needs.
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