Video Marketing Consultant
Video Marketing Training
Video content is continuing to dominate the internet. If your business hasn’t yet come up with a video marketing strategy, I can help.
As a video content creator since 2008, I have learnt how to effectively curate a winning video strategy, along with the most effective ways to reach your target audience and optimise your video content.
I’ve helped various video content creators excel using video, with notable clients obtaining almost 15 million views every month. My video marketing training helps to devise a potent video marketing strategy that incorporates your business’ identity. As well as this, I will advise you on the right equipment for your strategy and how best to reach your target audience.
What does your Video Marketing training involve?
Equipment
With so many options out there, choosing the right video marketing equipment will help set you apart from competitors, as your video content will look sharp and stand out.
Video types
From expert interviews to team spotlights and tutorials, I'll help you strategise the best types of video content that will capture more eyeballs and engagement.
Audience
Finding the right audience is crucial for your videos to make an impact. I will consult you on the best mediums and platforms you should be targeting in relation to your target audience.
Optimisation
Nobody will see your video content if it can't be found on search. This is why I will help you utilise the best practices for video content optimisation to maximise reach.
Re-purposing videos
To maximise the effect of video content, re-purposing videos on different platforms will help increase your chances of obtaining leads. I will go in-depth about how you can achieve this.
Scheduling
Posting your videos at the right time is the difference between getting all the eyeballs or none at all. I will help you plan out the scheduling of your videos to match your audience's viewing habits.
Why do I need video marketing training?
This decade, video is going to revolutionise content marketing. Without the correct video marketing strategy, your business will fail to reach and engage with its target audience.
To put things into perspective, if you don’t capitalise on video – your competitors will. This is because many customers are drawn into video as their preferred content type, which further adds to the urgency of having a powerful video marketing strategy.
Video hosting platforms such as YouTube are already heavily saturated, meaning that your business needs a video strategy that will stand out from the crowd and generate quality views (as well as leads).
I’ve been involved in video marketing for over a decade, and I know what it takes to create a video marketing strategy that generates buzz. Video has evolved and is becoming more competitive, which is why your business needs to get a head start on the competition.
Don't take my word for it!
Video Marketing Strategy
As mentioned previously, having a potent video marketing strategy will set you apart from competitors, and you might even take up more market share as a result.
As an experienced SEO consultant and video marketer, I provide other digital marketing services that will help your business excel online. Similarly to my video marketing services, I also provide SEO training and a bespoke SEO audit service that will take your website higher on search engines. These services go hand-in-hand with a video marketing strategy because of how well they can bring in valuable users to your digital content – be it a video or a website.
If you’d like to know more about how I can help take your business’ video marketing strategy to the next level, click the button below and book a call with your video marketing consultant.
Video Marketing
Consulting FAQ
A video marketing strategy is when video content is used to market your business online. It’s a form of content marketing that aims to better engage a target audience through appealing visuals that help describe a firm’s offerings and generate trust.
Good marketing videos have to be engaging and relevant to your target audience, as well as provide prompts for viewers to take a desired action.
As with all my consulting services, I am flexible with the delivery of my video marketing training. Some clients prefer using popular online platforms such as Zoom, Google Meet, and Skype.
However, if there is a platform that is more convenient for you, let me know and I’ll happily give it a try.
One session equates to one hour.
This entirely depends on your budget and capabilities. Some clients who don’t have any video equipment at all and have never published a video will require more sessions.
If you’ve already made a start on video but just need some more help in terms of optimisation and video marketing best practices, you’ll likely need less initial sessions.
With many clients, they’ll want a monthly recurring consultation so I can keep them informed about their video marketing efforts, as well as provide recommendations into the future months about their targeting and/or video content.
Nowadays, there is so much choice out there for video marketing equipment, such as video cameras, microphones, and lighting.
It’s not all that expensive as it used to be, so I can help you pick out affordable yet effective video marketing equipment.
Marketing videos are very effective at persuading viewers to trust a brand and its products/services. They add an authentic human touch to a company, which aims to evoke transparency and a reason to buy.
Get in touch
Send me a message and I’ll reply within 24 hours
